Authentication Guides

Authentication guides
for every brand.

Learn how to spot fake luxury watches, brand by brand. Each guide covers the key details to check, common counterfeit signs, and how to get an instant AI-powered authenticity report.

Rolex

Crown logo, cyclops lens, serial numbers, rehaut engraving, and more.
Submariner Daytona Datejust Day-Date GMT-Master II Explorer Oyster Perpetual Air-King Milgauss Sky-Dweller Yacht-Master Sea-Dweller Cellini Deepsea Explorer II Lady-Datejust Day-Date 40

Omega

Seahorse medallion, co-axial movement, serial placement, and dial quality.
Speedmaster Seamaster Constellation Aqua Terra Planet Ocean De Ville Seamaster Diver 300M Seamaster 300 Speedmaster Moonwatch Speedmaster Reduced Dark Side of the Moon

Cartier

Blue sapphire cabochon, secret CARTIER engraving, Roman numerals, and case finishing.
Santos Tank Ballon Bleu Panthère Pasha Crash Ronde Santos-Dumont Tank Française Tank Must Tank Solo Tank Louis Tank Américaine

Patek Philippe

Calatrava cross, Geneva Seal, movement finishing, and case engravings.
Nautilus Aquanaut Calatrava World Time Twenty~4 Annual Calendar Perpetual Calendar

Audemars Piguet

Tapisserie dial pattern, octagonal bezel screws, integrated bracelet, and finishing.
Royal Oak Royal Oak Offshore Code 11.59 Royal Oak Concept Royal Oak Jumbo Royal Oak Perpetual Calendar

TAG Heuer

Shield logo, serial number, sapphire crystal, and chronograph functionality.
Carrera Aquaracer Formula 1 Monaco Connected Autavia Link

Breitling

Winged B logo, COSC certification, rider tabs, and slide rule bezel.
Navitimer Superocean Chronomat Avenger Premier Emergency Top Time Endurance Pro Superocean Héritage Navitimer B01

IWC

Probus Scafusia engraving, serial number, crown detail, and dial typography.
Portugieser Pilot's Watch Big Pilot Portofino Aquatimer Ingenieur Mark XX Portugieser Chronograph

Panerai

Crown guard bridge, luminous dial, sandwich dial construction, and case finishing.
Luminor Submersible Radiomir Due Luminor Marina

Tudor

Shield logo, snowflake hands, serial number, bezel action, and bracelet quality.
Black Bay Pelagos Ranger Black Bay Fifty-Eight Black Bay Pro Black Bay GMT Black Bay Chrono Black Bay Bronze Black Bay 54 Pelagos 39

Longines

Winged hourglass logo, serial number verification, movement details, and case finishing.
HydroConquest Master Collection Spirit Legend Diver Heritage 1945 Conquest DolceVita Evidenza Flagship

Casio

G-Shock logo, module number, back plate engravings, and build quality.
G-Shock Edifice G-Shock MR-G CasiOak GA-2100

Seiko

Seiko logo, movement caliber, dial printing, and case back details.
Presage 5 Prospex King Seiko Astron Marinemaster SARB033 SKX Turtle

Citizen

Eco-Drive technology, case back markings, dial quality, and movement details.
Promaster Eco-Drive

Tissot

Swiss Made label, movement, case back details, and T-logo quality.
PRX Gentleman Seastar Le Locle Ballade PRX Chronograph

Certina

DS (Double Security) concept, turtle logo, case back details, and movement.
DS Action DS Diver

Hublot

Signature bezel screws, Art of Fusion materials, HUB movements, and rubber strap quality.
Big Bang Classic Fusion Spirit of Big Bang King Power Big Bang Unico Big Bang Integral

Richard Mille

Carbon TPT layers, tonneau case, skeletonized movement, and crown function selector.
RM 011 RM 035 RM 055 RM 027 RM 11-03

Vacheron Constantin

Maltese cross logo, Hallmark of Geneva, movement finishing, and case engravings.
Overseas Patrimony Fifty-Six Historiques Traditionnelle

Jaeger-LeCoultre

1000 Hours Control, in-house calibers, movement finishing, and case back engravings.
Reverso Master Control Polaris Master Ultra Thin

Zenith

Star logo, El Primero high-beat movement, chronograph precision, and case finishing.
El Primero Defy Chronomaster Pilot Defy Skyline

Grand Seiko

Zaratsu polishing, Spring Drive smooth sweep, dial finishing, and GS logo quality.
Snowflake Heritage Sport Evolution 9 Spring Drive

Hamilton

American heritage, H-10 movement, Hollywood connection, and case finishing.
Khaki Field Jazzmaster Ventura Intra-Matic Khaki Field Mechanical

Chopard

Happy Diamonds floating gems, ethical gold, L.U.C movements, and case finishing.
Happy Sport Alpine Eagle L.U.C Mille Miglia

Bell & Ross

Aviation instrument design, square case, bezel screws, and dial legibility.
BR 01 BR 03 BR 05

Montblanc

Six-pointed star emblem, Minerva manufacture heritage, case finishing, and dial quality.
1858 Heritage Star Legacy

Bulgari

BVLGARI logo engraving, Octo case geometry, BVL movements, and Italian design details.
Octo Finissimo Serpenti Aluminium

Franck Muller

Tonneau case curvature, numeral alignment, movement finishing, and strap quality.
Vanguard Crazy Hours

Rado

High-tech ceramic quality, anchor logo, caseback seahorse, and scratch resistance.
Captain Cook True DiaStar

Oris

Red rotor, bear logo on crown, case finishing, and Calibre 400 movement details.
Aquis Big Crown ProPilot Divers Sixty-Five

Michael Kors

MK logo quality, case back engravings, crown detail, and bracelet finishing.
Bradshaw Runway

Gucci

Interlocking G logo, Swiss Made marking, Medusa-free GG pattern, and serial numbers.
G-Timeless Dive

Emporio Armani

Eagle logo detail, case back engravings, crown quality, and dial typography.

Diesel

Bold logo font, oversized crown, functional chronograph subdials, and case weight.

Versace

Medusa head detail, Greek key pattern, Swiss Made marking, and crown branding.
Medusa

Fossil

Vintage logo, case back details, Certilogo authentication, and tin packaging.
Grant

Daniel Wellington

DW logo font, NATO strap weave quality, case back engravings, and crystal type.
Classic

Hugo Boss

BOSS logo typography, case back details, chronograph function, and bracelet quality.

Burberry

Equestrian knight logo, check pattern alignment, Swiss Made marking, and strap quality.

Swatch MoonSwatch

Bioceramic case material, planet case back, dial printing, and Velcro strap quality.

Movado

Museum dot quality, case back engravings, crown logo, and movement details.
Museum Classic Bold

A. Lange & Söhne

Three-quarter plate movement, big date display, hand-engraved balance cock, and blued hands.
Lange 1 Saxonia Zeitwerk 1815

Blancpain

No-quartz policy, movement finishing, grand feu enamel dials, and case details.
Fifty Fathoms Villeret Bathyscaphe

Girard-Perregaux

Eagle logo, in-house GP movements, three gold bridges, and case finishing.
Laureato

Piaget

Ultra-thin profile, micro-rotor movements, coat of arms, and case finishing.
Polo Altiplano

Ulysse Nardin

Anchor logo, silicium technology, marine chronometer heritage, and case details.
Marine

Baume & Mercier

Phi symbol logo, case back engravings, Baumatic movement, and crystal quality.
Clifton Riviera

Frederique Constant

Heart Beat aperture, FC monogram, in-house calibers, and domed sapphire crystal.
Classics Highlife

Nomos

In-house DUW movements, Bauhaus design, Glashütte finishing, and typography.
Tangente Club Metro

Mido

Architecture-inspired design, Caliber 80 movement, case back details, and dial quality.
Baroncelli Ocean Star Multifort

Sinn

Ar-dehumidifying technology, Tegiment hardening, Frankfurt am Main origin, and tool watch build.
104 556 U50

Glashütte Original

Three-quarter plate movement, Panorama Date, double-G rotor, and Glashütte finishing.
Senator

Junghans

Bauhaus design, Max Bill typography, domed Plexiglass crystal, and J-series movements.
Max Bill

Maurice Lacroix

ML monogram, innovative case design, in-house calibers, and Aikon sports styling.
Aikon

Raymond Weil

Music-inspired design, RW logo, Swiss movements, and open-heart complications.
Freelancer

Luminox

Tritium gas tube illumination, carbon compound case, Navy SEAL authorization, and T25 markings.
Navy SEAL

Bremont

Trip-Tick case construction, aviation heritage, hardened steel, and chronometer certification.
Supermarine

Doxa

Iconic orange dial, cushion case, no-decompression bezel, and diving heritage.
SUB 300

Corum

Nautical pennant markers, 12-sided case, key logo, and Admiral heritage.
Admiral

Chanel

High-tech ceramic, interlocking CC logo, Kenissi movements, and case finishing.
J12 Première

Hermès

Leather strap quality, Vaucher movements, “Hermès Paris” signature, and buckle quality.
Cape Cod Heure H

Louis Vuitton

Monogram pattern, La Fabrique du Temps movements, LV crown logo, and case finishing.
Tambour

Orient

In-house calibers, Orient shield logo, “JAPAN MADE” marking, and dial printing.
Bambino Kamasu

Invicta

Case back engravings, Invicta “I” logo crown, movement verification, and packaging.
Pro Diver

Victorinox

Swiss Made marking, cross & shield logo, sapphire crystal, and solid build quality.
I.N.O.X.

Breguet

Guilloché dial, Breguet hands, coin-edge case, secret signature, and movement finishing.

Apple Watch

watchOS pairing & Activation Lock, Digital Crown haptics, OLED quality, and sensor array.
Ultra Spot a fake

Garmin

Serial in Garmin Connect, firmware updates, button layout, display type, and charging pins.
Fenix epix Forerunner Instinct Venu

Samsung Galaxy Watch

Galaxy Wearable pairing, Wear OS / One UI Watch, SM-R/SM-L model codes, and rotating bezel.
Spot a fake

Google Pixel Watch

Google account pairing, true Wear OS, domed display, serial & IMEI, and charger pins.

Fitbit

Fitbit app registration, serial & FCC ID engraving, firmware sync, and sensor cluster.
Spot a fake

Amazfit

Zepp app binding, Zepp OS & updates, 14-digit SN, display quality, and grey-import risks.

Huawei Watch

Official SN warranty check, Huawei Health binding, HarmonyOS, IMEI, and sensor cluster.

Smartwatches & Wearables

The universal method for authenticating any smartwatch — pairing, serial/IMEI, OS & firmware checks — plus every brand guide.

Vostok Amphibia

Case and dial codes, the 2409/2414/2416B movements, and the reproduction bezel tell.
Komandirskie

Raketa

Petrodvorets calibres, Big Zero reprints and the redials that dominate the market.

Poljot

The 3133 chronograph, First Moscow Watch Factory markings and commemorative dials.
Sturmanskie

Slava

The 2414 and 2427 calibres, and the dial names collectors treat as red flags.

Soviet Watch Redials

Printing, Russian-language errors and the lume test that exposes reprinted dials.

Pagani Design

Homage versus counterfeit, NH35 verification, and cloned units in marketplace listings.

San Martin

Movement tiers, ceramic and titanium checks, and clones of the homage itself.

Steeldive

SD1970 and SD1975 homages, NH35 hacking tests and bezel material checks.
Seestern Addiesdive

Seagull 1963

The ST19 column wheel, its Venus 175 lineage, and the reissue minefield.

Steinhart

Period-correct components and why assembled watches, not fakes, are the real risk.
Squale

Baltic

Microbrand scarcity, transactional risk and verifying against published specification.
Lorier

Laco

Flieger Type A and Type B dials, B-Uhr lineage and the two Laco movement tiers.
Stowa

Marathon

Tritium tube verification, government markings, NSN numbers and false issue claims.

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WatchScanning provides AI-powered analysis as a fast first step in verifying a watch. For complete certainty, we recommend pairing your scan with an inspection from a certified watchmaker or authorized dealer.