Tudor price list 2026: Black Bay, Pelagos and every model

Tudor was founded in 1926 by Hans Wilsdorf, the creator of Rolex, with an explicit brief: Rolex robustness at a more accessible price. A century later that positioning still defines the price list. Every core mechanical Tudor runs an in-house Kenissi-built movement with COSC certification, current Black Bay references add METAS Master Chronometer status, and every watch carries a five-year transferable warranty with no registration required. Spec for spec, that package undercuts almost everything else in Swiss watchmaking.

US prices have climbed hard, though. Tudor raised American prices three times across 2025 as tariffs on Swiss goods stacked up, then limited its 2026 increases to 4 to 8 percent, with simple steel three-handers held under 5 percent and chronographs rising almost 7 percent. The practical effect: a Black Bay 58 that listed at $3,825 in early 2024 now lists at $4,500 to $4,850, and the Black Bay Chrono crossed the $7,000 line.

Unlike Rolex, there is no waiting list drama. Nearly every Tudor is available at retail, which means the secondary market prices in immediate availability: pre-owned examples must be cheaper than new to sell at all. That is why this guide lists two prices for every model. The retail price is what an authorized dealer charges; the street price is what the same watch fetches pre-owned on WatchCharts and Chrono24.

Here is the pattern that defines Tudor's market. Because almost every model is available new at retail, pre-owned examples have to sell at a discount, and after the tariff-driven list increases of 2025 and 2026 that discount widened. WatchCharts' mid-2026 data puts the brand's median secondary-market sale around $3,600 against a core catalog that starts above $4,000 new.

The spread is model-specific and worth knowing before you buy. The current Black Bay 58 is Tudor's best keeper at roughly 89 percent of list ($4,300 against $4,850), and its discontinued predecessor 79030N holds about 75 percent of its final $3,920 list at $2,935. The Ranger holds about 72 percent, the Pelagos 42 about 68 percent, and the Black Bay 41 is the weak spot at 64 percent ($3,417 against $5,325). Dress lines drop to 50 to 60 percent. Flip the perspective and the discount becomes the opportunity: the same watch, often with years of factory warranty remaining, for 25 to 40 percent less than the boutique asks. For a deeper dive into retention, see do Tudor watches hold their value.

Because Tudor and Rolex share a founder and a family resemblance, the most useful pricing benchmark is the equivalent Rolex. At 2026 US list, a Black Bay 58 costs $4,850 against $9,300 for the no-date Submariner, the Black Bay 58 GMT about $5,650 against $11,800 for a steel GMT-Master II, the 500m Pelagos 42 $6,025 against $12,300 for the Sea-Dweller, and the Black Bay Chrono $7,000 against $16,900 for the steel Daytona.

That is roughly 40 to 50 cents on the Rolex dollar at list, and the real-world gap is wider. Every Tudor above is available at retail today; the Submariner, GMT-Master II and Daytona are allocation watches, and the Daytona trades around $27,000 on the grey market. Comparable specification, a five-year warranty and immediate availability at half the price is the entire Tudor thesis in one paragraph. Full Rolex numbers live in our Rolex price guide.

• • Warranty card and papers. Tudor's five-year warranty transfers to the next owner, so a 2024-dated card with three years remaining adds real money, typically 10 to 15 percent over a naked watch. The card also anchors provenance; you can cross-check the reference and era with our Tudor serial number lookup.
• • Generation. The discontinued Black Bay 58 ref. 79030N at $2,935 versus $4,300 for the 2025 model is the clearest example: last-generation references are functionally similar and dramatically cheaper. The same logic applies to pre-METAS Black Bay 41s and first-generation Pelagos references.
• • Condition and originality. Unpolished cases with crisp bevels, original bezels and factory bracelets carry premiums; aftermarket straps and over-polished lugs cut value. Bronze models are judged on patina quality, which is taste, not science.
• • Counterfeit risk priced in. The Black Bay is now among the most-faked watches under $10,000, and private-sale prices reflect buyer nervousness. A verified-authentic watch from a reputable dealer sells for more than the same watch from an anonymous listing, which is exactly the gap an authentication check closes.

For a full walkthrough of where to buy and what to check, see the Tudor buying guide and the Tudor authentication guide.