Is your Tudor
the real deal?
As Rolex's sister brand, Tudor offers serious horological value — which makes it an increasingly popular target for counterfeiters. Here's how to tell if yours is real.
How to authenticate a Tudor
Shield Logo
The Tudor shield on the dial should be sharply defined with correct proportions. Vintage models may feature the older Tudor rose instead.
Snowflake Hands
Tudor's distinctive square-tipped hour hand (the "snowflake") should be perfectly symmetric with clean, sharp edges.
Serial Number
Located between the lugs at 6 o'clock. Can be verified through Tudor or an authorized dealer.
Case Quality
Tudor uses 316L stainless steel with precise finishing. Check for even brushing and sharp, clean edges throughout.
Bezel Action
Tudor's rotating bezels should click firmly with precise alignment at each position. The insert should show no gaps.
Common signs of a fake Tudor
Wrong Shield Shape
The Tudor shield's proportions are very specific. Fakes often have distorted, too-wide, or too-narrow shields.
Sloppy Snowflake Hands
The iconic square-tipped hands should be perfectly symmetric with clean edges. Fakes show rough or uneven shapes.
Misaligned Bezel
The bezel markings should align perfectly with the 12 o'clock marker when clicked into position.
Cheap Bracelet
Tudor bracelets feature solid end links, smooth articulation, and a robust clasp. Fakes rattle and feel hollow.
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Frequently asked questions
What's the difference between Tudor and Rolex?
Tudor is Rolex's sister brand, founded by Hans Wilsdorf in 1926. Tudor uses Rolex-quality cases and bracelets but with different movements (including in-house calibers) at more accessible prices. Both brands share the same commitment to quality.
Does Tudor make their own movements?
Yes, Tudor has developed in-house calibers like the MT5602 and MT5813. These movements offer 70-hour power reserves and COSC chronometer certification. Some older Tudor models used modified ETA movements.
Is the Tudor Black Bay a good value?
The Black Bay line is widely considered one of the best values in luxury watchmaking. It offers in-house movements, excellent build quality, and strong brand backing at prices well below comparable Rolex models. The Black Bay line holds its value well on the secondary market.