TAG Heuer service cost in 2026: official prices by movement

TAG Heuer doesn't price service by model name. It sorts every watch into a numbered group based on the movement inside, then charges a flat rate for either a partial service (M1) or a complete service (M2). These are the official US figures.

These are TAG Heuer's published suggested retail prices in US dollars, before tax, and the list itself calls them non-binding. Repairs and parts that aren't on the list (a broken crystal, a new dial, a bracelet link) are quoted separately. The good news: TAG Heuer states that the diagnosis and cost estimate are free of charge, including shipping, so you see the full number before you commit to anything.

The jump that catches people out is Group 4 to Group 5. A Calibre 16 chronograph and a Heuer 02 chronograph look like the same job from the outside, but the in-house movement costs $165 more to overhaul. TAG Heuer also lists "COSC movements" in Group 5, so treat a chronometer-certified mechanical watch as Group 5 unless the estimate says otherwise.

Most TAG Heuer collections use several movements, so the collection name alone won't tell you the price. The calibre name is usually printed on the dial or engraved on the caseback, and the reference number (for example a CBN or WBP code) points to it too. Our TAG Heuer serial number guide explains how to read those codes.

Two caveats. First, the Group 5 footnote ends with "specific calibres", which means TAG Heuer can move a movement into the higher group without naming it publicly. If your watch has an unusual calibre, treat our mapping as a starting point and let the free estimate settle it. Second, TAG Heuer Connected smartwatches aren't on this list at all. They have their own repair process on tagheuer.com.

Carrera: the widest spread of any collection. A Calibre 5 Carrera is $485, a Calibre 16 chronograph is $595, and the Heuer 02 and TH20 chronographs are $760. Aquaracer: Groups 1 to 4 for quartz, Solargraph, Calibre 5 and Calibre 16 models, from $295 to $595, and Group 5 at $760 for the newer models with the TH30 or TH31 movement. Monaco: most likely $595 for the older Calibre 11 and 12 models, though TAG Heuer doesn't name them, so confirm on the estimate, and $760 for Heuer 02 and TH20. Other Monacos fall in Group 1, 3 or 5 depending on the movement. Formula 1: the cheapest TAG Heuer to keep running, with most models in Groups 1 and 2.

The two services do very different jobs. The partial service is about the case. The complete service is about the movement.

When the partial service makes sense: on a quartz watch that keeps good time, M1 at $140 gets you a new battery, new gaskets and a pressure check, which is most of what that watch needs. It's also the right call for a mechanical diver that runs well but gets worn in the water, because TAG Heuer wants water resistance checked every two years and that's more often than the movement needs attention. If a mechanical watch is losing time, stopping, or hasn't had its movement serviced in five years or more, skip M1. You'd pay $200 for clean gaskets on a movement that still needs the $485 job.

TAG Heuer's own instruction manual for the Calibre 5, 7 and 9 watches is refreshingly relaxed about it. It says you can keep wearing the watch and only send it in when you notice a change in performance, function or timekeeping, but that the brand usually recommends a full overhaul every five to six years for both mechanical and quartz watches. For watches worn in water, it recommends a water resistance test every two years, because gaskets age and corrode.

TAG Heuer's experts repeat the five to six year figure in its own magazine. Over a decade of ownership that works out to roughly two complete services. On a Calibre 5 watch that's about $970 at current list prices, and on a Heuer 02 it's about $1,520.

TAG Heuer is one of the easier brands to take to an independent, because many of its volume movements are built on widely used Swiss base calibres. The Calibre 5 is based on a standard three-hand automatic and the Calibre 16 on the Valjoux 7750 chronograph, both of which competent watchmakers see every week. The in-house Heuer 02 and TH20 are a different story: parts come from TAG Heuer, so ask any independent whether they can get them before you hand the watch over.

Published independent prices are thin on the ground, and most shops show only "from" prices. One example: Manhattan Watch Service in New York lists a TAG Heuer complete service from $295 with a one-year warranty. That's a third-party starting price, not a quote for your watch, and it's worth comparing with TAG Heuer's $485 for a Calibre 5 or $595 for a Calibre 16 rather than assuming the gap is that big.

• ✔ Go official if the watch is under warranty. TAG Heuer's international warranty runs 2 years, and registering the watch on My TAG Heuer extends it to 5. Since June 17, 2025, all models except Connected watches are eligible.
• ✔ Go official for Group 5 and Group 6 watches. In-house movements are where parts access matters most, and the official warranty covers functional failures for two years after the work.
• ✔ Consider an independent for an older Calibre 5 or Calibre 16 watch that's out of warranty, especially if you want a faster turnaround or a watchmaker you can talk to directly. Get the free official estimate first so you have a real number to compare.

Turnaround: TAG Heuer doesn't publish a standard turnaround time on its price lists or FAQ pages, so we won't invent one. You can start a request online on tagheuer.com or hand the watch in at any authorised TAG Heuer store, and the estimate comes back before work begins. Ask for a timeline when you approve the quote, and expect longer for vintage pieces, which go to Switzerland.

Warranty: every TAG Heuer service is covered for 24 months on the work performed and the replaced components. The complete service warranty includes functional failures; the partial service warranty doesn't cover the watch's functions. One exception: TAG Heuer states it can't guarantee the water resistance of vintage watches and stopwatches, even after an overhaul with new gaskets.

Heuer watches made before 1985 are restored by watchmakers at TAG Heuer's Swiss manufacture, and the price list says the aim is to preserve the watch's value and original look while renovating the movement. Partial service isn't offered for mechanical vintage pieces or stopwatches.

Watches from the gap between 1985 and roughly 20 years ago are serviced in the normal groups, but TAG Heuer adds a $190 neo-vintage supplement to the complete service on some models over 20 years old, because of the extra care and rare parts involved. A 1990s or early 2000s automatic could therefore cost $485 plus $190.

The March 2026 UK list uses the same groups. UK prices include VAT, and unlike the US list, case and bracelet refurbishing is included in the complete service.

On the UK list, refurbishing adds £75 to a partial service and the neo-vintage supplement is £140. A mechanical vintage Heuer costs £1,365 for a complete service.