Every James Bond watch: the complete list
From Sean Connery's Rolex Submariner in Dr. No to Daniel Craig's Omega Seamaster in No Time to Die, James Bond has worn some of the most iconic watches in cinema history. Here is every watch 007 has strapped on, organized by era.
Sean Connery era (1962-1967, 1971)
The original Bond watch. Ian Fleming's novels describe Bond wearing a "heavy Rolex Oyster Perpetual" on a striped NATO strap, and Sean Connery brought this to life on screen with what is believed to be a Rolex Submariner ref. 6538 -- the "big crown" Submariner without crown guards.
Rolex Submariner ref. 6538 -- Dr. No (1962), From Russia with Love (1963), Goldfinger (1964)
The 6538 featured a 37mm case (large for 1962), no crown guards, and a gilt black dial. On screen, Connery wore it on a striped ribbon strap rather than the Rolex Oyster bracelet, creating the iconic "Bond NATO" look. Original retail price was approximately $150 in 1962. Today, a ref. 6538 in good condition sells for $200,000-$500,000, with the "Bond connection" adding a significant premium over comparable vintage Submariner references.
Rolex Submariner ref. 6538 / Breitling Top Time -- Thunderball (1965)
In Thunderball, Bond wears both the Submariner and a Breitling Top Time ref. 2002 that has been modified by Q Branch to include a Geiger counter. The Breitling Top Time originally retailed for about $100 and is now worth $5,000-$15,000 for a standard version. The actual screen-used Breitling was found at a car boot sale in 2013 and sold at auction for over $160,000.
Rolex Submariner ref. 5513 -- You Only Live Twice (1967)
Connery switched to the ref. 5513, a no-date Submariner that remained in production from 1962 to 1989. This was a more modest reference than the 6538 but still unmistakably a Submariner. The 5513 is today one of the most collected vintage Rolex references, selling for $15,000-$40,000 depending on dial variation and condition.
George Lazenby (1969)
Rolex Chronograph ref. 6238 -- On Her Majesty's Secret Service (1969)
Lazenby's single Bond appearance featured a Rolex ref. 6238 "Pre-Daytona" chronograph -- a manually wound chronograph that preceded the Cosmograph Daytona. This is significant: it was the only time Bond wore a Rolex chronograph rather than a Submariner. The ref. 6238 is now worth $50,000-$100,000, and Lazenby was also seen wearing a Rolex Submariner ref. 5513 in certain scenes.
Roger Moore era (1973-1985)
Moore's Bond broke from Rolex tradition and embraced digital and quartz technology -- fitting for the gadget-heavy tone of his films. The Moore era is when Bond watches became Q Branch devices with lasers, explosives, and ticker-tape printers.
Rolex Submariner ref. 5513 (modified) -- Live and Let Die (1973)
Moore's first Bond film kept the Submariner tradition, but the prop department modified it with a rotating bezel that could deflect bullets and a powerful electromagnet. The base watch was a standard ref. 5513. This was the last time Bond would wear a Rolex on screen (apart from brief appearances) until the franchise switched to Omega.
Seiko 0674 5009 -- The Spy Who Loved Me (1977)
Bond entered the digital age with a Seiko digital watch that printed out messages from MI6 on tiny paper tape. While the prop functionality was fictional, the base watch was a real Seiko quartz model. Original retail was approximately $300. Vintage examples now sell for $2,000-$5,000 with the Bond association.
Seiko H357 -- Moonraker (1979)
Another Seiko digital, this time with a built-in explosive charge (in the film). The H357 featured a gold-tone case and a combination analog-digital display. Moore wore various Seiko models through For Your Eyes Only (1981), Octopussy (1983), and A View to a Kill (1985), establishing Seiko as a legitimate luxury alternative during the quartz revolution.
Seiko G757 Sports 100 -- Octopussy (1983)
This digital watch functioned as a tracking device in the film, displaying a map on its screen (via movie magic). The G757 was a real production model that retailed for about $250. It featured a distinctive rectangular case and is now a collector's item among Bond fans, selling for $500-$2,000.
Timothy Dalton era (1987-1989)
TAG Heuer Professional Night Dive -- The Living Daylights (1987)
Dalton's grittier Bond returned to analog watches. He wore a TAG Heuer Professional Night Dive ref. 980.031, a quartz diver with a distinctive luminous dial. This was TAG Heuer's only Bond appearance, and the watch retailed for approximately $500. Today, the reference sells for $1,000-$3,000. Dalton also appeared with a Rolex Submariner in some scenes of Licence to Kill (1989).
Pierce Brosnan era (1995-2002)
The Omega era began with Brosnan. When the Bond franchise was rebooted after a six-year hiatus, Omega secured the product placement deal that would become one of the most successful brand partnerships in history.
Omega Seamaster Professional 300M ref. 2541.80 -- GoldenEye (1995)
The watch that started it all. The blue-dial quartz Seamaster Professional with a matching blue bezel became instantly iconic. This is the same reference Prince William wears today, given to him by Princess Diana. In the film, Q equips the watch with a remote detonator and a laser beam. Original retail: approximately $1,500. Current secondary market: $2,500-$4,500. The GoldenEye Seamaster remains one of the most important watches in cinema history.
Omega Seamaster Professional 300M ref. 2531.80 -- Tomorrow Never Dies (1998), The World Is Not Enough (1999)
Brosnan upgraded to the automatic version (caliber 1120, based on ETA 2892) for his second and third Bond films. The ref. 2531.80 featured the same blue dial and bezel but with a mechanical movement. In Tomorrow Never Dies, the watch functioned as a remote detonator, and in TWINE, it contained a grappling hook and a light. This reference is highly collectible and sells for $3,000-$5,000.
Omega Seamaster Professional Chronometer 300M ref. 2220.80 -- Die Another Day (2002)
Brosnan's final Bond film featured an updated Seamaster with co-axial escapement -- Omega's signature mechanical innovation. The watch included an invisible laser and a detonator. Die Another Day marked the transition to Omega's co-axial technology, which would become standard across the Bond Seamaster line.
Daniel Craig era (2006-2021)
Craig's Bond wore more Omega models than any other actor, and the partnership reached its most sophisticated level during this era, with Omega creating bespoke references and limited editions specifically for each film.
Omega Seamaster Diver 300M Co-Axial ref. 2220.80 -- Casino Royale (2006)
Craig's first appearance as Bond featured a blue-dial Seamaster Diver 300M with the co-axial escapement. The film also showed Bond wearing an Omega Seamaster Planet Ocean 600M (ref. 2900.50.91) in the iconic beach scene. Casino Royale was a turning point -- the watches were presented as the character's personal choice rather than Q Branch gadgets, reflecting the more grounded reboot.
Omega Seamaster Planet Ocean 600M -- Quantum of Solace (2008)
The Planet Ocean took center stage in the sequel, with Bond wearing a 45.5mm version with a black dial and orange bezel (ref. 2208.50). This was the largest watch Bond had ever worn on screen. The Planet Ocean 600M retailed for approximately $5,500 and currently sells for $4,000-$6,000 on the secondary market.
Omega Seamaster Aqua Terra 150M -- Skyfall (2012)
Skyfall introduced the Aqua Terra to the Bond universe. Craig wore both the Aqua Terra (ref. 231.10.42.21.03.003) and the Seamaster Planet Ocean 600M. The Aqua Terra's dressier profile suited the film's London-set, more formal tone. Skyfall became the highest-grossing Bond film at the time and significantly boosted Omega Seamaster sales globally.
Omega Seamaster 300 "Spectre" Limited Edition -- Spectre (2015)
The standout Bond watch of the Craig era. Omega created the Seamaster 300 "Spectre" (ref. 233.32.41.21.01.001) specifically for the film -- a vintage-inspired diver with a lollipop seconds hand, bi-directional bezel, and a distinctive striped NATO strap that paid homage to Sean Connery's original Bond look. Limited to 7,007 pieces, it sold out almost instantly and now commands $8,000-$12,000 on the secondary market (original retail $6,500). This watch is considered the most collectible modern Bond timepiece.
Omega Seamaster Diver 300M 007 Edition -- No Time to Die (2021)
Craig's final Bond film featured a bespoke Seamaster Diver 300M (ref. 210.90.42.20.01.001) in Grade 2 titanium with a mesh bracelet, brown tropical-style aluminum bezel, and a vintage-look dial. The titanium case made it noticeably lighter than previous Bond Seamasters. Retail price: approximately $9,100. Unlike the Spectre LE, this is a regular production model and remains available through authorized dealers. It is widely regarded as one of the best-looking Seamasters Omega has ever produced.
Bond watches as collectibles
The James Bond association has a measurable effect on watch values. The Rolex Submariner ref. 6538 commands a significant premium over similar-era Submariners specifically because of its Bond connection. The Omega Seamaster 300 "Spectre" Limited Edition has nearly doubled in value since release.
Most collectible Bond watches by value
- • Rolex Submariner ref. 6538: $200,000-$500,000 -- the original Bond watch, extreme rarity
- • Rolex ref. 6238 Pre-Daytona: $50,000-$100,000 -- Lazenby's one-film chronograph
- • Omega Seamaster 300 "Spectre" LE: $8,000-$12,000 -- limited to 7,007 pieces, sold out
- • Omega Seamaster ref. 2541.80: $2,500-$4,500 -- the original Brosnan Bond Omega
- • Seiko Bond digitals: $500-$5,000 -- growing collector interest in Moore-era pieces
Screen-used Bond watches are in a different category entirely. When they surface at auction, they can achieve extraordinary prices due to their direct provenance to the films. Most screen-used watches from the early films have been lost or remain in private collections.
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