Is your Burberry
the real deal?
Burberry's iconic check pattern and equestrian knight logo are among the most counterfeited brand symbols in fashion. Their watches carry the same British heritage aesthetic, and fakes are widespread on resale platforms and unauthorized sellers. The City, Classic, and Britain collections are frequently targeted.
How to authenticate a Burberry
Equestrian Knight Logo
The Burberry knight-on-horseback logo on the dial should be finely detailed with clear lines — on fakes, the knight often looks like a blob.
Burberry Check Pattern
On models featuring the check, the pattern should be precisely aligned with consistent colors and spacing.
Case Back Engravings
"BURBERRY" text, model number, serial number, "SWISS MADE", and water resistance should be cleanly engraved.
"Swiss Made" Text
Genuine Burberry watches are manufactured in Switzerland and display "Swiss Made" on the dial.
Crown Detail
Many models feature the Burberry logo or branding on the crown, cleanly executed.
Strap Quality
Genuine Burberry leather straps use premium hide; fabric straps with the check pattern should have crisp, aligned printing.
Common counterfeit signs
Blurry Equestrian Knight
Blurry or blobby equestrian knight logo lacking fine detail. The genuine Burberry knight has distinct lines showing the horse, rider, armor, and banner — fakes often merge these into an indistinct shape.
Incorrect Check Pattern
Check pattern with incorrect colors or misaligned lines. The signature Burberry check uses specific shades of tan, black, red, and white in a precise tartan arrangement that counterfeiters rarely match exactly.
Missing "Swiss Made"
Missing "Swiss Made" designation. Genuine Burberry watches are Swiss-made and always display this marking on the dial — its absence is a strong indicator of a counterfeit.
Cheap Leather Strap
Cheap leather strap that creaks or smells of chemicals rather than genuine leather. Authentic Burberry straps use premium hides with a natural leather scent and supple, even texture.
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Start ScanningFor high-value purchases, we recommend pairing your AI scan with an in-person inspection by a certified watchmaker for complete peace of mind.
Frequently asked questions
Are Burberry watches still being made?
Burberry ended their watch licensing agreement with Fossil Group in 2020. Existing models remain available through authorized retailers and the secondary market, but new watch collections are no longer being produced. This makes authentication even more important for pre-owned purchases.
Are Burberry watches Swiss Made?
Yes. Burberry watches were manufactured in Switzerland with Swiss quartz and some automatic movements. They carry the "Swiss Made" label and were positioned in the fashion-luxury segment ($400–$2,000).
How do I authenticate a vintage Burberry watch?
Check the case back for proper engravings (model number, serial number, "Swiss Made"). The equestrian knight logo should be finely detailed. Compare the check pattern (if present) against authenticated examples. Our AI scanner can analyze these details from photos.